Best before-date, and what does it mean?

Best before-date can be confusing. Many mixes up Best Before-dates with the Last day of consumption. The Best before-day is a label that the producer puts on and is a guarantee from the producer that the product is of precisely the same quality as the day it where produced. Passing the best before date does not mean that the product becomes unfit after that. Food can last for weeks, months and even years after the best before date has passed. If you speak about crispbread, there is nothing in such a product that can become unfit even if you save it for a very long time.

Due to the low liquid content of a baked crispbread, the result is bread with outstanding durability. In the book Historia om the Nordic peoples, published in 1555, Olaus Magnus wrote:

That bread baked at the birth of a child could stick to the child's engagement day.

The properties of crispbread as a sustainable bread were important in the old peasant society just as it is just as important today with the debate on food waste that exists. When a crispbread never needs to be thrown, it gives a marginal food waste.

Today's regulations say that it is perfectly allowed to sell a product even after the Best Before date has passed. However, it is not permitted to sell products that are marked with the Last day of consumption as they may pose a health risk. This category of products does not belong to crispbread.

Here's how we handle Best before-dates on the crispbread we sell.

The products that we bring into our online store should have a Best before the date that is at least six months ahead in time for the crispbread to arrive at our warehouse. One month before the product passes its Best before-date, the product receives a mark Short date, and the price is reduced by 15-25%. When  Best Before-date has passed, we mark the product with Expired date – Sale with an additional 15-25 % decrease on price.

Products with a SHORT DATE or PASSED DATE are marked as follows:

Here you will find the products that are now sold at a reduced price due to SHORT DATE or PASSED DATE. Click here!